— Writing

Blogs

Lessons from the front lines of Web3 growth, community, and go-to-market strategy.


Community Growth
How I Grew a Web3 Community from 0 to 100K+ MAU
Building Masterverses from Day Zero — the exact playbook I used to scale a Telegram Mini App to 100,000+ monthly active users, cut CAC by 98%, and get selected for the TON Nest Program without a big paid budget.
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GTM Strategy
Web3 GTM Playbook: Lessons from Token2049, ETHDenver & IBW
I've attended Token2049 Dubai, Token2049 Singapore, ETHDenver, ETHIndia, and IBW as a BD and GTM lead. Here's what actually works for generating enterprise leads and closing ecosystem partnerships at major Web3 conferences.
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