Himanshu Sachan
Web3 GTM & BD Lead 2026
8+ Yrs Experience
100K+ MAU Built
500+ Enterprise Leads
98% CAC Reduction

Hello,

— It's Himanshu, Web3 GTM & BD Lead

ETHDenver Starknet Winner STON.fi Vibe Coding Winner
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— About Me

Web3 Growth
Specialist

With 8+ years driving growth and partnerships, I excel in Go-To-Market strategy, ecosystem development, and product-led growth across blockchain, DeFi, and Layer 1/Layer 2 ecosystems.

Currently scaling Endless Domains' decentralized identity platform while building multi-chain ecosystem alliances with TON, Polygon, Aptos, Algorand, and Avalanche. Simultaneously driving enterprise pipeline at Bitpulse across DeFi and on-chain data infrastructure.

My track record spans growing communities from 0 to 100,000+ MAU, generating 500+ qualified enterprise leads at global Web3 events, and consistently cutting acquisition cost through data-driven viral loops.

Gurugram, India — Open to Remote & Relocation
himanshumaheshraj0786@gmail.com
+91-7355285578
BCA, Integral University, Lucknow — GPA 7.9
ETHDenver Starknet Track Winner (2025)
STON.fi Vibe Coding Hackathon Winner (2026)
TON Nest Program Level 3 Alumni
— Impact

Key Achievements

Measurable results that drove real business value across Web3 ecosystems.

5×
Organic Social Growth
Drove 5× organic social growth at Endless Domains, enabling 5,000+ Web3 identity mints on Polygon through strategic ecosystem content campaigns.
100K+
Community MAU
Scaled Masterverses Telegram Mini App from 0 to 100K+ MAU with 30,000+ DAUs and 120+ strategic partnerships — selected for TON Nest Level 3.
98%
CAC Reduction
Reduced user acquisition cost from $0.45 to $0.01 through viral campaign loops, cross-promotions, and data-driven in-app ad optimizations.
500+
Enterprise Leads
Acquired 500+ qualified enterprise leads across Token2049 Dubai, Singapore, ETHIndia & IBW — targeting B2B and B2G Layer-0 blockchain markets.
23K+
Waitlist Signups
Generated 23,000+ pre-launch waitlist signups and 500+ first-month app downloads for wowTalkies with zero paid spend through organic community tactics.
2×
Hackathon Winner
Won ETHDenver Web3 Marketing Hackathon (Starknet Track, 2025) and STON.fi Vibe Coding Hackathon (2026) — recognising excellence in Web3 product and growth strategy.
— Career

Experience

A track record of scaling Web3 products and building ecosystem alliances.

  • Marketing & BD Lead
    Endless Domains
    Jul 2025 – Present
    • Leading product roadmap for decentralized identity and Web3 domain platform
    • Built strategic partnerships with TON, Polygon, Aptos, Algorand, and Avalanche ecosystems
    • Enabled 5,000+ Web3 identity mints on Polygon through ecosystem integration initiatives
    • Drove 4× organic social growth via strategic content campaigns and co-marketing
  • Sales Development Representative
    Bitpulse
    Jul 2025 – Present
    • Led enterprise outreach to DeFi protocols and L1/L2 ecosystems for on-chain data infrastructure
    • Generated 300+ qualified global leads through targeted campaigns and ecosystem engagement
    • Grew social media presence 3× in 2 months through thought leadership in DeFi analytics
  • Head of Marketing — Masterverses TMA
    BlockOn Ventures
    Nov 2024 – Apr 2025
    • Built and launched Telegram Mini App from Day Zero — scaled to 100,000+ users with 30,000+ DAUs
    • Closed 120+ strategic partnerships; reduced CAC by 98% (from $0.45 to $0.01)
    • Selected for TON Nest Program Level 3; doubled revenue within one month of launch
    • Analyzed 300K+ user actions to drive continuous product improvements
  • Head of Product & Marketing Strategy
    BlockOn Group
    Jan 2024 – May 2025
    • Led GTM strategy for Nuchain (Layer-0 blockchain) targeting B2B enterprises and B2G markets
    • Acquired 200+ qualified enterprise leads at Token2049 Dubai & Singapore
    • Established co-marketing campaigns with blockchain protocols, validators, and Web3 providers
  • Head of Marketing
    wowTalkies (Fangage Pvt. Ltd.)
    May 2022 – Dec 2023
    • Scaled social channels from 0 to 5,000+ organic followers with zero paid spend
    • Generated 23,000+ pre-launch waitlist signups and 500+ first-month downloads
    • Managed 20,000+ on-chain transactions; selected for Beeloud accelerator program
  • Growth Manager
    ASVA Labs
    Jan 2022 – May 2022
    • Managed token launch, influencer programs, PR campaigns, and community engagement
    • Launched Asva Warrior micro-influencer program — onboarded 50+ creators
  • DB2 Database Administrator
    HCL Technologies
    Sep 2018 – Sep 2021
    • Managed DB2 production environments, Commvault backups, and incident resolution
    • Optimized database queries reducing response time by 30%
— Expertise

Skills

A full-stack growth toolkit spanning Web3, marketing, and product development.

Web3 GTM & Growth
Go-To-Market StrategyProduct-Led Growth Community BuildingLead Generation Organic Social GrowthSales Development
Blockchain Ecosystems
DeFi ProtocolsLayer 1 / Layer 2 Multi-Chain IntegrationDecentralized Identity On-Chain AnalyticsTelegram Mini Apps
Marketing & Events
Event MarketingPartnership Development Influencer MarketingContent Strategy Brand PositioningEmail Marketing
Tools & Platforms
GalxeZealyLayer3 QuestnAirlyftMailchimp Google AnalyticsHootsuite JiraNotion
Product & Strategy
PRD WritingProduct Lifecycle Stakeholder ManagementGTM Planning Investor RelationsB2B / B2G Pipelines
Design & UX
FigmaCanva UX ResearchWireframing WordPressUX Audit
— Work

Featured Projects

Products and campaigns that delivered measurable Web3 growth.

Masterverses TMA
Built and launched a Telegram Mini App from Day Zero. Scaled to 100,000+ MAU, 30,000+ DAUs, and 120+ partnerships. Achieved 98% CAC reduction and secured TON Nest Program Level 3.
Endless Domains
Growing decentralized identity platform via strategic partnerships with TON, Polygon, Aptos, Algorand, and Avalanche. Enabled 5,000+ Web3 identity mints and 5× organic social growth.
Nuchain (Layer-0)
Led end-to-end GTM strategy for a Layer-0 blockchain targeting B2B/B2G markets. Acquired 200+ enterprise leads at Token2049 Dubai & Singapore through high-impact event execution.
wowTalkies
Drove 23,000+ pre-launch waitlist signups and 500+ first-month downloads. Scaled community from 0 to 5K+ organically. Led website redesign applying Web3 UX principles.
Nextus Mini App
Defined client scope, managed feature roadmap, and drove the launch of a Tap-to-Earn Telegram Mini App with integrated bot automation and full admin panel with CRUD APIs.
Web3Vacation
Wrote comprehensive PRD and improved onboarding by 25% through UX research and iterative design improvements focused on user activation and retention.
— Credentials

Certifications & Awards

STON.fi Vibe Coding Hackathon Winner
STON.fi · TON Ecosystem · 2026
ETHDenver Starknet Track Winner
Web3 Marketing Hackathon · March 2025
TON Nest Program Level 3
TON Foundation · 2024
Digital Marketing Certified Associate
Simplilearn · January 2019
Advanced Social Media Marketing
Simplilearn · December 2021
Google Digital Marketing Fundamentals
Google
Blockchain Mastery
Udemy · January 2021
Postgraduate Program in UX Design
University of Texas at Austin
— Writing

Latest from the Blog

Playbooks and frameworks from real Web3 GTM experience.

Community Growth
How I Grew a Web3 Community from 0 to 100K+ MAU

The exact playbook I used to scale Masterverses TMA to 100,000+ monthly active users — viral loop architecture, partnership-led distribution, and a 98% CAC reduction.

Read post
GTM Strategy
Web3 GTM Playbook: Lessons from Token2049, ETHDenver & IBW

What actually works for enterprise lead generation and ecosystem partnerships at major Web3 conferences — and what's a complete waste of time and money.

Read post
View All Blogs
— Contact

Let's Build Together

Open to Web3 GTM roles, BD partnerships, and ecosystem collaboration opportunities.

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